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Meet the Team

Meet the Team

As a multicultural team, we enjoy the ability to assist our customers in a variety of languages, while remaining culturally sensitive and respectful.

Back to the team

Pearl Chan

Head of Marketing

Pearl is an award-winning marketing superstar with a passion for building brands that people remember, campaigns that make a difference, and, occasionally, making marketing look easier than it actually is.

As Head of Marketing at Unicare Health, Pearl has been a driving force behind the company’s brand, creative direction and purpose-led marketing since joining the business in 2017.

With a Master’s in Electronic Marketing & Information Management from The University of Western Australia and a Bachelor’s degree in Information Technology from The National University of Singapore, she brings together creativity, technology and commercial thinking to create marketing that delivers real-world impact.

Pearl’s work has earned Unicare Health the Best Industry Marketing Award at Australia’s leading assistive living industry event, ATSA, in 2018, 2021, 2023 and 2025. Her own contribution to the industry was also recognised at the highest level in 2025 when she received the ATSA Commitment to Excellence Award for her dedication to advancing Australia’s assistive technology sector.

Marketing with a purpose

For Pearl, great marketing is about more than selling a product. It is about telling a story, solving a problem and creating a genuine connection with the people you are trying to reach.

Her campaigns are designed to educate, inspire and create positive change rather than simply add another advertisement to someone’s day. This approach has helped strengthen Unicare’s reputation as an innovative and purpose-driven leader in assistive technology.

One of Pearl’s most recognised initiatives is #stopthepressure, a national campaign focused on raising awareness of pressure injury prevention and care. What began as a marketing campaign has grown into an influential education and awareness initiative, bringing together healthcare professionals, organisations and the wider community to improve pressure injury outcomes.

The campaign was recognised as a finalist for Outstanding Achievement in Injury Recovery at the 2021 Injury Matters Awards and continues to be an important part of Unicare’s commitment to pressure care education and awareness.

Pearl is also the driving force behind #safeseniors, an initiative designed to help older Australians discover assistive technology that can support safer, more independent living at home.

The community-focused approach behind the campaign contributed to Unicare receiving the WA Age-Friendly Business of the Year award in 2022, recognising the company’s contribution to improving the lives of older Australians.

More than marketing

Pearl believes good business should give something back. Her work closely aligns with Unicare’s #morethancare philosophy, with a strong focus on community education, social responsibility and initiatives that create a positive impact beyond the products and services a business provides.

Whether she is developing a national campaign, planning an event, reviewing a website or debating whether a headline needs just one more tweak, Pearl is passionate about finding better ways to connect people with the products, information and support they need.

The person behind the marketing

Behind the campaigns, awards and endless creative ideas is someone who genuinely enjoys people.

Pearl is known around Unicare for her warmth, optimism and generous spirit. She believes a great workplace should be productive, collaborative and, importantly, somewhere people actually enjoy coming to work.

She also has a sparkling sense of humour, a weakness for good coffee and a talent for turning almost any conversation into a discussion about marketing.

Outside of work, Pearl is the self-appointed "boss" of what she describes as a somewhat-organised household of four and a busy mum to two highly achieving teenagers. On weekends, you will usually find her enjoying a good coffee and a flaky croissant at an artisan bakery, spending time with her family or heading out for a long walk when the weather is good.